Applications close June 28, 2026
One ecom brand gets a free $20K retention rebuild. We document the whole thing over 90 days.
We're rebuilding one ecommerce brand's email and SMS program in public. The audit, the strategy, the flows, the campaigns, the numbers, the wins, and the misses.
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✦$20K rebuild·📅90 days·🎁100% free·📋DIY Flow Audit Kit included
Every applicant gets the free DIY Flow Audit Kit — even if we don't pick you.
Built by the team behind retention systems for 7, 8, and 9-figure ecommerce brands.
Why wE'RE doing this
Most agencies show you the highlight reel. We'll show you the whole build.
Cherry-picked case studies can be misleading. So instead of telling you we're good, we're picking an ecom brand and rebuilding their entire retention program in public. The audit, strategy, builds, wins, and the misses. You decide if we're the real deal.
✕ THE BROKEN MODEL
Cherry-picked. After-the-fact. No proof.
Revenue
$347,892+387%
Cherry Picked Stats
97% never shown3% highlight reel
VS
✓ THE OPEN BUILD● REC
Watch it happen live. Every step. Every week.
Audit
Strategy
Build
Test
Optimize
Audit Teardown
Week 1
Strategy Roadmap
Week 2
Klaviyo Build
Week 3
Design System
Week 3
Live Dashboard
Week 4
Founder Check-in
Week 5
THE 90-DAY ROADMAP
Five phases, mapped week by week.
From the first audit to ongoing optimization — here's the exact sequence we run, and what gets built each week.
Audit
Strategy
Build
Test
Optimize
● CURRENT
WEEK 1
Audit Teardown
Deep dive into the current store, data, and funnel to find what's working, what's not, and what's next.
25%
WEEK 2
Strategy Roadmap
Build the north star. Clarify positioning, offers, messaging, and growth strategy.
0%
WEEK 3
Klaviyo Build
Build and segment high-converting flows that drive revenue on autopilot.
0%
WEEK 3
Design System
Create a scalable, conversion-focused design system for a premium brand experience.
0%
WEEK 4
Live Dashboard
Connect the data. Build a live dashboard to track what matters and drive better decisions.
0%
WEEK 5
Founder Check-in
Open Q and A and insights with the founder — transparent, real, and unfiltered.
0%
New episodes every week·Transparent by design·Results in real time
📊
Real Dashboards
Not cropped screenshots. Weekly performance data as the rebuild unfolds.
🧠
Real Decisions
We explain the why behind every major decision before the results are known.
⚡
Real Tension
Some tests win. Some miss. You'll see the actual work, not just the wins.
👥
Real Operators
Meet the team doing the work and see the real conversations behind it.
The prize
Everything we build for the lucky winner
The full retention overhaul we'd normally charge $20K for. Built, launched, and documented over 90 days.
01 · FEATURED
Retention Audit
A full lifecycle teardown — flows, campaigns, segments, deliverability, list health.
🗺️02
Strategy Roadmap
A prioritized 90-day plan, sequenced by what moves revenue fastest.
🔀03
Flow Architecture
Welcome, abandonment, post-purchase, winback, VIP — built and launched.
🗓️04
Campaign System
A monthly calendar, segmentation framework, and testing roadmap.
✉️05
Email Design System
A branded design language and custom-designed emails for every send.
💬06
SMS Strategy
Automations, campaigns, compliance, and list growth.
👥07
Segmentation
Intent tiers, RFM, and behavioral segments — the right message to the right people.
📈08
Optimization
Monthly reporting, attribution setup, and an ongoing A/B testing cadence.
01
Retention Audit
A full lifecycle teardown — flows, campaigns, segments, deliverability, list health.
02
Strategy Roadmap
A prioritized 90-day plan, sequenced by what moves revenue fastest.
→
03
Flow Architecture
Welcome, abandonment, post-purchase, winback, VIP — built and launched.
→
04
Campaign System
A monthly calendar, segmentation framework, and testing roadmap.
05
Email Design System
A branded design language and custom-designed emails for every send.
→
06
SMS Strategy
Automations, campaigns, compliance, and list growth built for performance.
→
07
Segmentation
Intent tiers, RFM, and behavioral segments — the right message to the right people.
→
08
Optimization
Monthly reporting, attribution setup, and an ongoing A/B testing cadence.
EVEN IF WE DON'T PICK YOU
Apply and you win either way.
Every brand that applies gets our DIY Flow Audit Kit. It's the same self-audit we run on 7 and 8-figure stores to find hidden revenue. Most agencies charge for this. You'll get it for free.
Popup ideas
A/B test flow
CoreFlow checklist
INCLUDED FOR FREE
Core flow checklists
Exact A/B tests
3 pop-up concepts
The Fine print
The trade is simple.
You get the rebuild. We get to document the process.
WHAT YOU GET
You get the work
A full $20K retention rebuild — strategy, flows, campaigns, design, SMS, segmentation, and reporting. Built, launched, and yours to keep.
You stay protected
Before Day 1, we sign an agreement covering data usage, content rights, confidentiality, and factual review.
⇄
WHAT WE GET
We get the story
We film the process, explain our decisions, and turn the 90-day rebuild into a public case study people can actually trust.
Sensitive data stays protected. We may show dashboards, strategy, and performance trends, but private customer information, proprietary data, and anything legally sensitive will be redacted.
FOLLOW THE BUILD
Not applying? Watch the rebuild anyway.
Get every episode of the 90-day rebuild — the audit, the strategy, the wins and the misses — straight to your inbox. No application required.
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