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AirWayz, a cutting-edge sports training platform, partnered with Blossom Ecom to enhance its digital marketing strategy and increase customer engagement, product purchases, and platform subscriber conversions. Our goal was to create a series of targeted email campaigns that would resonate with their athletic audience and drive significant results.
For the Welcome Flow, we designed a series of dynamic emails to introduce new subscribers to the AirWayz platform. The flow included a welcome message, an overview of the platform’s benefits, and a step-by-step start-up guide to encourage immediate product adoption.
To recover potential lost sales, we implemented an Abandoned Cart Flow. This series of emails reminded customers of the membership left in their cart and encouraged them to complete their purchase with special incentives and a sense of urgency to become a better athlete.
Our Abandoned Browse Flow targeted customers who had shown interest in AirWayz’s platform membership but hadn’t signed up. The emails highlighted the platform’s features and included personalized recommendations to bring them back to subscribe.
Our Customer Winback Flow aimed to re-engage past customers who hadn’t interacted with the platform in a while. The flow included personalized emails reminding them of the benefits of AirWayz and special discounts to entice them back.
To encourage retention and prevent subscriber churn, we designed the Sunset Flow for users nearing the end of their subscription. This series of emails offered exclusive discounts and reminded them of the value they gain from staying subscribed.
The Blossom team is ready to work with you!
Select the best option for your email marketing needs.
The Blossom team is ready to work with you! Select the best option for your email marketing needs.
Schedule a 15-minute call to set up your complimentary Email Marketing Audit. We’ll go over a few things:
Schedule a 15-minute call to set up your complimentary Email Marketing Audit. We’ll go over a few things:
Learn about our expertise, services offered, and how we can customize a strategy unique to your brand.
Check out our free email marketing masterclass, where we show you how to do what we do.
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