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Bossa Hearing, a company dedicated to improving hearing health through advanced hearing aids, partnered with us to rehaul their email marketing strategy. Our objective was to create a series of targeted email campaigns that would effectively educate, engage, and convert their audience.
For the Welcome Flow, we designed a series of warm and informative emails to introduce new subscribers to Bossa Hearing. The flow included a welcome message that focused on acknowledging hearing loss, an overview of the benefits of hearing aids, and an exclusive discount to encourage first-time purchases.
To recover potential lost sales, we implemented an Abandoned Cart Flow. This series of emails reminded customers of the items left in their cart and encouraged them to complete their purchase with special incentives, pain-point resurgence, and a sense of urgency.
Our Abandoned Browse Flow targeted customers who had shown interest in Bossa Hearing’s products but hadn’t made a purchase. The emails highlighted the items they viewed and included personalized recommendations to bring them back to the website.
The Post Purchase Flow was designed to enhance customer satisfaction and encourage repeat purchases. After a customer made a purchase, they received a series of thank-you emails, tips on using their new hearing aids, and exclusive offers to keep them engaged with the brand.
To encourage retention and prevent subscriber churn, we designed the Sunset Flow. This series of emails offered exclusive discounts and reminded them of the value they gained from being on the Bossa Hearing email list.
Our VIP/Referral Flow aimed to reward loyal customers and encourage them to refer friends and family. The flow included personalized emails with exclusive offers and incentives for referrals.
To encourage customers to protect their investment, we designed the Up-Sell Insurance Flow. This series of emails highlighted the benefits of adding insurance to their hearing aids and provided easy steps to do so.
Our Winback Flow aimed to re-engage past customers who hadn’t interacted with the brand in a while. The flow included personalized emails reminding them of the brand’s unique hearing aid models and special discounts to entice them back.
The Blossom team is ready to work with you!
Select the best option for your email marketing needs.
The Blossom team is ready to work with you! Select the best option for your email marketing needs.
Schedule a 15-minute call to set up your complimentary Email Marketing Audit. We’ll go over a few things:
Schedule a 15-minute call to set up your complimentary Email Marketing Audit. We’ll go over a few things:
Learn about our expertise, services offered, and how we can customize a strategy unique to your brand.
Check out our free email marketing masterclass, where we show you how to do what we do.
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