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Framar, a leading international brand in the beauty and haircare industry, aimed to boost its customer engagement and sales through a series of targeted email marketing campaigns. Our goal was to create personalized and visually appealing email flows that would resonate with Framar’s audience and drive higher conversions.
For the Welcome Flow, we crafted a series of warm and inviting emails to introduce new subscribers to the Framar brand. The flow included a welcome message, a brief introduction to Framar’s products, and a highlight of Mama Maria, the brand’s founder.
Our Abandoned Browse Flow targeted customers who had shown interest in Framar’s products but hadn’t made a purchase. The emails highlighted the items they viewed and included personalized recommendations and tips to entice them back to the website.
To recover potential lost sales, we implemented an Abandoned Cart Flow. This series of emails reminded customers of the items left in their cart and encouraged them to complete their purchase with special incentives and a sense of urgency.
The Post-Purchase Flow was designed to enhance customer satisfaction and encourage repeat purchases. After a customer makes a purchase, they receive a series of thank-you emails, product care tips, and exclusive offers to keep them engaged with the brand.
Our Winback Flow aimed to re-engage past customers who hadn’t made a purchase in a while. The flow included personalized emails reminding them of the brand’s new collections and special discounts to entice them back.
To encourage repeat purchases and cross-sell related products, we designed the Reorder/Cross-Sell Flow. This series of emails suggested complementary products and reminded customers to reorder their favorite items.
The One-Time Buyers Flow was aimed at customers who had made a single purchase. The flow included emails encouraging them to make another purchase by showcasing popular products and offering exclusive discounts.
The Blossom team is ready to work with you!
Select the best option for your email marketing needs.
The Blossom team is ready to work with you! Select the best option for your email marketing needs.
Schedule a 15-minute call to set up your complimentary Email Marketing Audit. We’ll go over a few things:
Schedule a 15-minute call to set up your complimentary Email Marketing Audit. We’ll go over a few things:
Learn about our expertise, services offered, and how we can customize a strategy unique to your brand.
Check out our free email marketing masterclass, where we show you how to do what we do.
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