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Intriguing Hair, a premium provider of high-quality hair extensions and wigs based out of Boston partnered with us to create a complete customer journey and experience via email marketing. Our mission was to create a series of engaging and personalized email campaigns that would resonate with their audience, provide solutions to their needs, drive sales, and build a loyal customer base.
For the Welcome Flow, we designed a series of inviting and vibrant emails to introduce new subscribers to Intriguing Hair. We created a two-way journey introducing two customer segments to the brand: Style Seekers and Medical Hair Loss patients. Each customer segment required specific tone & copy.
To recover potential lost sales, we implemented an Abandoned Cart Flow. This series of emails reminded customers of the luxurious hair products left in their cart and encouraged them to complete their purchase by highlighting their future looks, empowering readers and incorporating a sense of urgency.
Our Abandoned Browse Flow targeted customers who had shown interest in Intriguing Hair’s products but hadn’t made a purchase. The emails highlighted the high-quality hair pieces they viewed and included personalized recommendations to bring them back to the website.
The Post Purchase Flow was designed to enhance customer satisfaction and encourage repeat purchases. After a customer made a purchase, they received a series of thank-you emails, tips on caring for their new hair, and exclusive offers to keep them engaged with the brand.
The Blossom team is ready to work with you!
Select the best option for your email marketing needs.
The Blossom team is ready to work with you! Select the best option for your email marketing needs.
Schedule a 15-minute call to set up your complimentary Email Marketing Audit. We’ll go over a few things:
Schedule a 15-minute call to set up your complimentary Email Marketing Audit. We’ll go over a few things:
Learn about our expertise, services offered, and how we can customize a strategy unique to your brand.
Check out our free email marketing masterclass, where we show you how to do what we do.
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