eCommerce brands struggle with revenue because they lack a solid email marketing strategy. They want sales, but they don’t know how to make it happen.

So what can you do to increase your monthly recurring revenue? Use a powerful email marketing platform like Klaviyo and combine it with a solid strategy, of course!

Here is how we increased our MRR by 20% using Klaviyo 👇

1) Segmented our email lists

Segmenting email lists is like organizing your closet – it helps you better target and personalize messaging to each audience.

Klaviyo allows for advanced list segmentation, making it easy to create targeted campaigns for different customer segments. This is 100x more effective than sending out a generic email to your entire list.

The result? Higher open and click-through rates, ultimately driving more sales and boosting MRR.

2) Utilized Klaviyo’s automation flows

Who has time to manually send out every single email? Not us.

That’s why we love Klaviyo’s automation flows, which allow us to set up triggered emails based on customer behavior. This has been essential in nurturing leads and converting them into repeat customers, all while increasing MRR.

For example, we set up a welcome series for new subscribers and abandoned cart emails to drive more conversions. This increased our revenue by 10% in just a month!

3) Implemented personalized product recommendations

Personalization is key when it comes to email marketing.

Think about it – wouldn’t you be more likely to buy from a brand that shows you products you actually want, versus generic recommendations?

Klaviyo allows us to easily add personalized product recommendations to our emails, leading to higher engagement and more sales. In fact, we saw a 15% increase in revenue just from implementing this feature alone.

Do not just throw your email marketing strategy to the side – use it as a tool to drive higher revenue with Klaviyo. Trust us; you won’t be disappointed.