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Hey Happiness, a brand dedicated to bringing customers joy through stylish and affordable jewelry, partnered with us to elevate their email marketing strategy. Our mission was to create a series of personalized email campaigns that would resonate with their audience, drive sales, and foster a loyal customer base.
For the Welcome Flow, we designed a series of beautiful emails to introduce new subscribers to Hey Happiness. The flow included a welcome, a glimpse into the brand’s story and values, and an exclusive discount to encourage first-time purchases. All with a big emphasis on their jewelry pieces.
To recover potential lost sales, we implemented an Abandoned Cart Flow. This series of emails reminded customers of the stunning items left in their cart and encouraged them to complete their purchase with special incentives and heartfelt messages.
Our Abandoned Browse Flow targeted customers who had shown interest in Hey Happiness’ stunning jewelry but hadn’t made a purchase. The emails highlighted the pieces they viewed and included personalized recommendations to bring them back to the website.
The One-Time Buyers Flow was aimed at customers who had made a single purchase. The flow included emails encouraging them to explore more of Hey Happiness’ gorgeous jewelry with special offers and personalized recommendations.
Our Winback Flow aimed to re-engage past customers who hadn’t interacted with the brand in a while. The flow included personalized emails reminding them of the joy Hey Happiness brings and special offers to entice them back.
The Post Purchase Flow was designed to enhance customer satisfaction and encourage repeat purchases. After a customer made a purchase, they received a series of thank-you emails, tips on caring for their new jewelry, and exclusive offers to keep them engaged with the brand.
To encourage repeat purchases and cross-sell related products, we designed the Up-Sell/Cross-Sell Flow. This series of emails suggested complementary pieces and reminded customers to explore more of Hey Happiness’ jewelry options.
The Blossom team is ready to work with you!
Select the best option for your email marketing needs.
The Blossom team is ready to work with you! Select the best option for your email marketing needs.
Schedule a 15-minute call to set up your complimentary Email Marketing Audit. We’ll go over a few things:
Schedule a 15-minute call to set up your complimentary Email Marketing Audit. We’ll go over a few things:
Learn about our expertise, services offered, and how we can customize a strategy unique to your brand.
Check out our free email marketing masterclass, where we show you how to do what we do.
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