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What's New in The World of Ecom?
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RFM Analysis for Ecommerce: Segment Your Customers by Value
RFM analysis is the most-explained, least-implemented framework in ecommerce. This guide shows you how to build RFM segments natively in Klaviyo, what to send each tier, and how to maintain the system over time.
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E-Commerce
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Email Segmentation for Ecommerce: The 5-Layer Model for DTC Brands
Most DTC brands build segments backwards. The 5-Layer Segmentation Model gives operators a sequenced system—from engagement foundation to predictive suppression—so every segment they build earns its send.
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E-Commerce
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Welcome Offer Optimization: Converting Subscribers Without Deep Discounts
Your welcome discount is probably costing more than it needs to. Here's a margin-first framework for choosing the right offer type, matching it to your brand archetype, and testing it the way that actually measures what matters.
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E-Commerce
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Email Warmup Strategy: How to Build Sender Reputation From Scratch
Most warmup guides are written for cold outreach salespeople. This one is for DTC brands on Klaviyo — covering shared vs. dedicated IP warmup, 2024 Gmail/Yahoo requirements, and the 5-metric scorecard that tells you when warmup is actually done.
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Email & SMS
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Email List Hygiene: How to Clean Your List Without Killing Revenue
Most DTC brands resist cleaning their email list because they fear the revenue hit. Here's why that fear is backwards — and the exact three-phase Klaviyo sequence to clean your list without leaving money on the table.
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Email & SMS
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SPF, DKIM, and DMARC: Email Authentication Explained for DTC Brands
Email authentication isn't an IT problem — it's a revenue problem. Here's exactly how to set up SPF, DKIM, and DMARC for Klaviyo and Shopify, including the DMARC Progression Ladder framework you won't find anywhere else.
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Email & SMS
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