VELI

VELI, a premium provider of extra virgin olive oil, partnered with Blossom Ecom to help them launch their brand with a core, fundamental email flow. Our mission was to create a series of engaging and personalized email campaigns that would resonate with gourmet enthusiasts, drive sales, and build a loyal customer base.

Welcome Flow

For the Welcome Flow, we designed a series of elegant and informative emails to introduce new subscribers to VELI. The flow included a warm welcome, an introduction to the brand’s high-quality olive oil, and a customer journey through our brand origins.

Post Purchase Flow

The Post Purchase email was designed to enhance customer satisfaction and encourage repeat purchases. After a customer made a purchase, they received a thank-you email with tips on using their new olive oil.

Abandoned Cart Flow

To recover potential lost sales, we implemented an Abandoned Cart email. This email reminded customers of the premium olive oil left in their cart and encouraged them to complete their purchase with a sense of urgency.

Abandoned Checkout Flow

Our Abandoned Checkout email targeted customers who had started but not completed the checkout process. The email highlights the benefits of our EVOO and includes personalized recommendations to bring them back to the website.

Getting Started with Email Marketing

When venturing into the world of email marketing, it’s crucial to understand your objectives clearly. This begins with identifying your target audience and outlining the primary goals for your campaigns, whether they are to increase brand awareness, drive sales, or enhance customer engagement. A well-established foundation will guide your strategy and help you create impactful email content tailored to your audience’s preferences.

In addition to setting goals, choosing the right email marketing platform is vital for implementing your strategy effectively. Platforms like Klaviyo offer automation features that save time and ensure your messages reach the right segments of your audience at the right time. Begin by exploring the functionalities of various platforms, evaluating which aligns best with your brand's needs and capabilities.

Content Strategy for Email Campaigns

The content of your email campaigns should reflect your brand's unique voice while resonating with your target audience's interests. Developing a content calendar can help you organize topics, themes, and promotions throughout the year, allowing you to maintain consistency and relevancy in your messaging. Consistency also plays a role in fostering a strong brand identity that customers can recognize and trust.

Moreover, creating a blend of content types can keep your audience engaged and eager to receive future communications. Incorporate product highlights, customer testimonials, educational content, and special promotions or discounts in your emails to offer your subscribers informative and valuable insights. Striking this balance ensures that your emails remain a crucial touchpoint for both informing and engaging your audience.