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What's New in The World of Ecom?
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Sunset Flow: When and How to Remove Unengaged Subscribers
Most DTC brands apply a generic 90-day sunset rule that either suppresses real customers or keeps dead weight destroying deliverability. Here's the conditional framework that fixes both problems.
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Email & SMS
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Cart Abandonment Flow: How to Recover Revenue Without Discounting
The default cart abandonment playbook—three emails, discount in the last one—is quietly teaching your best customers to abandon carts on purpose. Here's the framework to fix it.
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Email & SMS
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How to Build a Welcome Flow That Actually Converts
Most welcome flows are linear sequences that treat every subscriber the same. Here's the branched architecture, offer strategy, and diagnostic framework that actually moves new subscribers to first purchase.
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Email & SMS
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How to Build an Email Campaign Calendar Without Discounting
Most email calendars are built around promotions. This guide shows DTC brands how to build a campaign calendar anchored in value delivery — with a four-type taxonomy, a campaign-vs-flow revenue split model, and a segment-aware frequency framework.
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Email & SMS
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Browse Abandonment Flow: Converting Window Shoppers Into Buyers
Browse abandonment is the highest-risk low-intent flow in your retention stack. Set it up wrong and it hurts deliverability more than it helps revenue. Here's the architecture that actually works.
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Email & SMS
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The Abandoned Cart Email Strategy That Actually Recovers Revenue
A practitioner's blueprint for abandoned cart email strategy — including the 3-email sequence architecture, the discount decision framework, and Klaviyo implementation details that most guides never cover.
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Email & SMS
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