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Owlcrate

Building a End-to-End Flow System For Subscription Brand

OwlCrate, a beloved subscription box delivering magical book experiences, teamed up with us to elevate their email marketing game. With a passionate customer base and a strong product, the opportunity was clear: build an enchanting email automation system that drives recurring revenue, increases customer retention, and builds a loyal community of readers. The result? Seven figures in additional revenue and a stronger, smarter subscription engine.

7-Figures

Additional Revenue Generated

37%

Increase in Subscription Rates From Flows

17%

Subscriber Churn Reduction

13%

Increase in Average Order Value

27%

Increase in Repeat Purchase Frequency

51%

Average Klaviyo Revenue
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The Problem:

Magical Product, But Missing Lifecycle Magic

Despite a devoted following, OwlCrate was missing foundational email systems to fully monetize its subscriber base. Their automation was minimal, and they lacked the flows necessary to boost new sign-ups, prevent churn, and reactivate lapsed customers.

Key Challenges

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No structured lifecycle automation for subscribers and churn prevention
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High drop-off rate after initial box deliveries
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Low visibility into subscriber behavior and segmentation
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Missed opportunities for upsells, referrals, and loyalty-building
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The Strategy:

Storybook Strategy Meets Smart Automation

We designed a full-funnel email system that brought the magic of OwlCrate into the inbox. With strategic automations, personalized messaging, and data-driven segmentation, we helped them enchant customers, boost retention, and grow subscriptions at scale.

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Automated Flows Built for Subscription Growth
Welcome, checkout abandonment, pre-renewal reminders, churn-prevention flows, and surprise-and-delight campaigns.
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Behavior-Based Segmentation
Differentiated messaging for new sign-ups, long-term subscribers, at-risk churners, and past customers to drive engagement at every stage.
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Community-Driven Content Strategy
Monthly reveals, sneak peeks, loyalty incentives, and behind-the-scenes content to increase emotional connection and monthly renewal intent.
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The Execution:

What We Built

From strategy to execution, we delivered a retention engine that now drives recurring revenue, minimizes churn, and turns subscribers into superfans.

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Magic-Filled Welcome Series
A captivating onboarding journey that pulled new subscribers deeper into the OwlCrate experience and boosted first-month retention.
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Churn Rescue Automation
Identified subscribers at risk of canceling and sent timely, compelling reminders with personalization and offers to stay.
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Renewal + Pre-Pay Incentive Flows
Encouraged early renewals and subscription upgrades through storytelling, previews, and special loyalty rewards.
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Automated Surprise & Delight
Special emails triggered by milestones or order history helped foster joy, emotional connection, and brand loyalty.

The Results:

A Subscription Brand That Grows on Autopilot

OwlCrate now has a dependable email infrastructure that supports its growth, retains more subscribers, and builds deeper relationships with its audience.

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37%

Increase in subscription rate through flows
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17%

Churn rate reduction
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9

Flows that feel as magical as the boxes they deliver
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100%

Fully managed retention channel that now drives predictable recurring revenue
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