Return to All Case Studies
The Conscious Bar

Increasing Repeat Purchase Rate & Revenue for Chocolate Brand

The Conscious Bar needed to stand out in a saturated market by educating customers on their ethically sourced, clean-label chocolates. Through storytelling and health-driven content, we highlighted their organic, two-ingredient formula while exposing industry greenwashing tactics. This approach boosted email flow revenue and campaign conversions, positioning them as a trusted leader in clean chocolate.

31%

Increase in Flow Revenue

19%

Increase in Campaign Revenue & Engagement

37%

Average Klaviyo Revenue

13%

Increase in Average Order Value

27%

Increase in Repeat Purchase Frequency

51%

Average Klaviyo Revenue
Dark purple grid background with faint glowing points resembling distant stars.Dark purple gradient background with faint grid lines and scattered small white light dots resembling stars.

The Problem:

Low Retention & Undervalued Product Story

The Conscious Bar offered one of the cleanest chocolate options on the market—but lacked the email infrastructure to build loyalty or communicate their unique value proposition clearly. Most customers purchased once and never returned.

Key Challenges

Red square button with a white X symbol inside, representing a delete or close action.
Weak post-purchase experience and lack of re-engagement.
Red square button with a white X symbol inside, representing a delete or close action.
No storytelling or education around the product differentiators.
Red square button with a white X symbol inside, representing a delete or close action.
Low repeat purchase behavior and campaign engagement.
Red square button with a white X symbol inside, representing a delete or close action.
Minimal engagement through education & value
Red square button with a white X symbol inside, representing a delete or close action.
Shiny blue inflatable balloon shaped like a curved arch.

The Strategy:

Educate + Inspire to Drive Loyalty

We crafted a retention-first strategy to tell a compelling brand story, educate customers on the product’s health benefits, and spotlight the mission behind the chocolate. Through segmentation, value-packed emails, and content-driven flows, we guided buyers toward repeat purchases without relying on discounts.

Blue torus-shaped 3D object with white swirling patterns on a black background with blue borders.
Lifecycle Email Flows
Welcome, post-purchase, and replenishment flows infused with brand storytelling and ethical sourcing highlights.
Blue glowing cube helix shape with a 3D metallic texture on a white background.
Segmentation & Personalization
Segmented based on behavior (e.g. first-time buyers vs. returning fans) to create tailored content and timing.
3D geometric pyramid with triangular facets in shades of blue and purple on a white background.
Educational Content
Created scroll-stopping content that compared Conscious Bar to typical chocolate brands—emphasizing transparency, health, and taste.
Shiny, metallic blue 3D torus segment curved in a U shape.

The Execution:

What We Built

Our execution focused on enhancing both the emotional and logical value of the product—turning chocolate into a lifestyle choice, not a guilty indulgence.

Blue torus-shaped 3D object with white swirling patterns on a black background with blue borders.
Smarter Email Flows
Welcome and post-purchase flows focused on storytelling, highlighting ingredient integrity and exposing big chocolate's shady tactics.
Blue glowing cube helix shape with a 3D metallic texture on a white background.
A More Engaged List
Used thought-provoking subject lines and email design to increase opens and clicks by aligning with customer values.
Blue torus-shaped 3D object with white swirling patterns on a black background with blue borders.
Campaign Strategy That Converts
Weekly campaigns tied to lifestyle and ethical messaging vs. hard promos, resulting in increased engagement.
Blue glowing cube helix shape with a 3D metallic texture on a white background.
Subscription Growth & Replenishment
Optimized replenishment flows and added gentle subscription nudges framed around consistent wellness.

The Results:

A Brand That Now Retains and Grows

Our personalized, education-driven strategy helped The Conscious Bar nurture a loyal customer base and drive recurring purchases.

Purple circular badge with a white checkmark in the center.

21%

Increase in repeat purchase rate
Purple circular badge with a white checkmark in the center.

38%

Increase in flow revenue
Purple circular badge with a white checkmark in the center.

45%

Average Klaviyo revenue attribution
Purple circular badge with a white checkmark in the center.

18%

Of total revenue now comes from subscribers
Dark purple night sky with scattered small bright stars and faint grid lines.
Shiny blue four-pointed star with a smooth, reflective surface.
Shiny blue metallic spiral spring on a transparent background.
Level Up Your Brand's Marketing
Discover Your Business Leaks

Ready to See These Results in Your Business?

If you're ready to scale retention revenue, boost customer lifetime value, and maximize your email & SMS performance, let’s make it happen.

Book Your Free Audit
Book Your Free Audit
Dark purple gradient background with a subtle grid and scattered small white stars.
Dark gradient background fading from black to deep purple with scattered small light spots resembling stars.
Black to purple gradient background with a subtle grid pattern.Abstract dark purple and black gradient background with subtle grid lines.
Links
HomeCase StudiesOur Email Designs
Services
Transactional UpdatesPush NotificationsSEO & Content Marketing
Resources
BlogsKlaviyo AuditBook a Call
Legal
PrivacyTerms