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Threepiece.us

Adding 6-Figures in Additional Yearly Revenue For Car Customization/Enthusiast Brand

Threepiece, a dominant player in the custom car parts space, partnered with us to revamp their email marketing from the ground up. As a brand that lives at the intersection of performance and style, they needed an email system that could engage hardcore car enthusiasts, drive product demand, and build long-term brand loyalty. We delivered a targeted strategy that generated six figures in additional ARR—while also fixing major deliverability issues.

31%

Klaviyo Revenue

6-Figures

Additional ARR Generated

100%

Domain Reputation Repair

13%

Increase in Average Order Value

27%

Increase in Repeat Purchase Frequency

51%

Average Klaviyo Revenue
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The Problem:

A Fast Brand with a Broken Email Engine

Threepiece had a passionate customer base and high-value product catalog—but lacked the backend email infrastructure to match. Worse, their domain reputation had been damaged by past spammy campaigns, tanking deliverability and ROI.

Key Challenges

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Poor sender reputation and major inbox placement issues
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No consistent email automation strategy
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Campaigns lacked personalization and failed to resonate with niche audiences
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Underutilization of product education, restock alerts, and customer lifecycle triggers
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The Strategy:

Repair, Retune, and Rebuild

Our strategy focused on first fixing Threepiece’s email engine, then building a customized retention system that could turn high-intent leads into loyal, repeat buyers. We leaned into the brand’s deep enthusiast culture to craft content that hit harder—and converted faster.

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Domain Reputation & Deliverability Repair
DNS authentication, subdomain structure, IP warmup, and list cleaning to restore sender trust and inbox access.
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Behavior-Driven Flow Ecosystem
Lifecycle flows built around product discovery, fitment education, back-in-stock alerts, and cart recovery.
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Campaigns with Horsepower
Drop alerts, restocks, bundle promos, and community spotlights that reflected the brand’s authority in the car mod scene.
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The Execution:

What We Built

With foundational repair and an enthusiast-first mindset, we transformed Threepiece’s email from a liability into a high-performance sales engine.

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Full Automation Rollout
Welcome, abandoned cart, post-purchase, review request, winback, and VIP flows tailored to product value and customer intent.
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Community-Driven Content Calendar
Campaigns featuring customer rides, mod guides, fitment tutorials, and shoutouts from the Threepiece community.
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Klaviyo Reporting & Optimization
Set up dashboards to track revenue by segment, flow, and campaign, allowing for monthly iterations that boosted ROI.
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Restock & Scarcity Sequences
Used product availability data to build waitlists, back-in-stock alerts, and limited-drop countdowns.

The Results:

From Spam Folder to Sales Machine

Threepiece now has a high-converting email system that engages their audience, respects their brand, and drives consistent revenue.

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100%

Domain reputation restoration
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$100k

In new monthly revenue generated
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31%

Of total revenue attributed to Klaviyo
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100%

Fully operational lifecycle flows, campaign strategy, and reporting dashboard
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