Built by Blossom Ecom The retention team behind brands doing $200k/mo–$20M/mo.
Trusted by operators (and teams) inside fast-growing brands
We’re sharing the playbook we use with clients, minus the agency pitch. Featuring strategies pulled from real accounts across DTC, CPG, beauty, wellness, apparel, and more.
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Every issue includes at least one of these:
Teardowns of email/ SMS flows that are leaking revenue (and how we’d fix them)
Retention experiments we’re running right now (with real results)
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Copy & creative
angles that convert without sounding like everyone else
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Segmentation plays that actually change behavior (VIPs, churn-risk, high intent)
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Lifecycle fixes that commonly unlock
10 –30% more revenue from owned channels
NO DISCOUNTS REQUIRED
We focus on positioning, psychology, and customer experience, so you’re not stuck running promos forever.
This is for you if…
- You’re doing $200k+/month or building toward it seriously
- Email/SMS is inconsistent, promo-heavy, or underperforming
- You want systems, not random campaign ideas
Skip this if…
- You want swipe files without thinking
- You’re chasing hacks instead of fundamentals
- You don’t test or measure anything
Who’s behind this?
We’re Blossom Ecom – an email + SMS retention team. We build and manage lifecycle systems for DTC brands ranging from six to nine figures.
This newsletter is where we share the same thinking + execution frameworks we use with clients, so you can apply them in-house (or just steal the ideas).
Want our team to do it for you?
You’ll see the option, but never a hard sell.
Frequently Asked Questions
How often do you send it?
Once per week. Occasionally an extra “field note” when something big changes (deliverability shifts, iOS/Shopify updates, etc.).
How long is each issue?
Skimmable in ~5 minutes. Implementation details are included if you want to go deeper.
Is this only for Klaviyo?
Mostly Klaviyo because it’s the standard. The strategy applies anywhere.
Do you share real examples?
Yup. Frameworks, patterns, and anonymized learnings from real accounts. No client secrets.
Who is this best for?
Shopify brands doing $200k+/month that want predictable retention growth from email + SMS.
Will you pitch me?
You’ll get value regardless. If you ever want help, we’ll make it obvious how to reach us.
