The Blossom Blogs
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<p>Glossary Term Definition ESP (Email Service Provider) A platform that allows businesses to send marketing emails to subscribers. AOV (Average Order Value) The average dollar amount a customer spends per transaction. LTV (Lifetime Value) The projected revenue a customer will generate over their lifetime with your brand. Segmentation Grouping subscribers based on behavior or demographics [&hellip;]</p>

<p>Glossary Term Definition Email Funnel A series of automated or manual emails designed to guide a subscriber from awareness to conversion and retention. AOF (Average Order Frequency) The average number of times a customer makes a purchase within a certain timeframe. LTV (Lifetime Value) The total revenue generated by a customer throughout their relationship with [&hellip;]</p>

<p>Glossary Term Definition AOV (Average Order Value) The average amount a customer spends per order. LTV (Customer Lifetime Value) Total revenue a business earns from a customer over time. CAC (Customer Acquisition Cost) The total cost to acquire a new customer. Bundles Grouped products sold together at a perceived value. Zero-party Data Data willingly provided [&hellip;]</p>

<p>Glossary Term Definition Open Rate The percentage of recipients who open your message. Click-Through Rate (CTR) The ratio of users who click on a link after opening an email or SMS. Segmentation Categorizing your audience based on behaviors, preferences, or demographics. Automation Pre-scheduled or triggered messages sent based on customer actions. ROI (Return on Investment) [&hellip;]</p>

<p>Glossary Term Definition Email Marketing The practice of sending targeted emails to current or potential customers. Segmentation Dividing your email list based on user behavior or attributes. Open Rate Percentage of recipients who open your email. Click-Through Rate (CTR) Percentage of recipients who clicked on a link within your email. A/B Testing Comparing two versions [&hellip;]</p>

<p>Glossary Term Definition Email ROI Return on investment from email campaigns, usually calculated as revenue per $1 spent. AOV (Average Order Value) The average amount of money each customer spends per transaction. CTR (Click-Through Rate) The percentage of email recipients who clicked on a link in the email. Segmentation Dividing your email list into specific [&hellip;]</p>