The Blossom Blogs
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<p>Glossary Term Definition A/B Testing Testing two versions of a campaign to see which performs better. UGC (User-Generated Content) Content created by your customers or fans that you can repurpose. Swipe File A curated folder of ideas, inspiration, or successful examples. Campaign Calendar A planned content schedule that aligns campaigns with dates and events. Segmentation [&hellip;]</p>

<p>Glossary Term Definition BAME Black, Asian, and Minority Ethnic—commonly used in the UK to reference underrepresented groups. Inclusion The practice of ensuring all individuals, regardless of background, feel valued and integrated. Accessibility Designing tools, spaces, and content that can be accessed and used by everyone, including people with disabilities. Representation Involving individuals from a variety [&hellip;]</p>

<p>Glossary (For Quick Navigation) Term Definition ESP (Email Service Provider) A platform used to design, send, and track email marketing campaigns (e.g., Klaviyo, Mailchimp). CTR (Click-Through Rate) Percentage of email recipients who click a link in your email. Open Rate The percentage of recipients who open your email out of the total delivered. Segmentation Dividing [&hellip;]</p>

<p>Glossary Term Definition Email Cadence The strategic timing and frequency of sending emails to subscribers. Segmentation Dividing your audience into groups based on behavior, preferences, or demographics. Open Rate The percentage of recipients who open an email out of total delivered. CTR (Click-Through Rate) The ratio of users who click on a link within the [&hellip;]</p>

<p>Glossary: Key Terms to Know Term Definition SEO (Search Engine Optimization) The process of improving your website to increase visibility on search engines. CTR (Click-Through Rate) The percentage of people who click a link in your email or search listing. Backlink A link from another website to yours—important for SEO authority. User Engagement Metrics Metrics [&hellip;]</p>

<p>GLOSSARY: Essential Lead Magnet Terms Term Definition Lead Magnet A free resource or incentive offered in exchange for a user’s contact information. CTA (Call to Action) A prompt telling users what to do next—like &#8220;Download Now&#8221; or &#8220;Claim Your Discount.&#8221; Segmentation Dividing your email list into smaller groups based on behavior, interest, or demographics. Zero-Party [&hellip;]</p>