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<p>GLOSSARY: HTML Email Terminology for Beginners and Pros Term Definition HTML Email An email built using HTML &amp; CSS to include visuals, colors, layout, and interactivity. Inline CSS CSS code written directly into an HTML tag, used in email for better compatibility. Table-Based Layout The preferred structure in email design due to universal rendering across [&hellip;]</p>

<p>📘 GLOSSARY: Email Marketing Terms You Need to Know Term Definition Email Flow A sequence of automated emails triggered by user behavior. Segmenting Dividing your list into smaller groups based on shared data (e.g. purchase history). Bounce Rate The percentage of emails not delivered due to invalid addresses. CAN-SPAM U.S. law requiring opt-outs, sender info, [&hellip;]</p>

<p>GLOSSARY Term Definition WooCommerce An open-source eCommerce plugin for WordPress. Klaviyo A customer platform built for email &amp; SMS marketing automation. Automation Flow A sequence of emails or texts triggered by customer actions. Dynamic Segmentation Grouping contacts based on real-time behavior, not static lists. Zero-Party Data Data a customer intentionally shares with your brand. Real-Time [&hellip;]</p>

<p>Glossary: Know the Terms Before You Scale Term Definition SMS Marketing Sending promotional or transactional messages via text to engage customers. TCPA The Telephone Consumer Protection Act—U.S. law regulating telemarketing &amp; SMS. POS Integration Syncing your Point-of-Sale system with marketing platforms for accurate data. Opt-Out Compliance SMS messages must offer a clear way to unsubscribe [&hellip;]</p>

<p>GLOSSARY (For Fast Skimming &amp; SEO Boost) Term Definition Email Marketing Platform (ESP) A tool used to send, manage, and analyze email campaigns (e.g., Klaviyo, Mailchimp). Segmentation Dividing an email list based on data (behavior, demographics, etc.) to target users more precisely. Automation Flow A series of triggered emails based on user actions (e.g., abandoned [&hellip;]</p>

<p>Glossary: Know the Lingo Term Definition Email Platform Software used to send, automate, and analyze emails (e.g., Klaviyo, Mailchimp). CTR (Click-Through Rate) The % of email recipients who clicked a link in your email. A/B Testing Sending two variations of an email to test performance differences. Segmentation Dividing your email list into smaller groups based [&hellip;]</p>