The Blossom Blogs
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<p>Glossary (For Easy Navigation) Term Definition B2B eCommerce Business-to-business transactions that take place online. Social Commerce The use of social media platforms to sell products and engage buyers. AI (Artificial Intelligence) Technology that automates decision-making and data analysis. Headless Commerce A web architecture that decouples the frontend from the backend of an eCommerce platform. Omnichannel [&hellip;]</p>

<p>Glossary (For Quick Navigation) Term Definition Conversion Rate The % of visitors who take a desired action, like completing a purchase. CDN (Content Delivery Network) A system of servers that deliver content faster by reducing load time. Responsive Design A website layout that automatically adjusts to fit all screen sizes. Product Discovery The ease with [&hellip;]</p>

<p>Glossary of Terms Term Definition ROI (Return on Investment) The ratio of profit generated to the cost of a marketing campaign. Email List A database of email addresses collected through opt-in forms or signups. Engagement Rate The percentage of users who open, click, or reply to emails. Newsletter A recurring email that provides updates, news, [&hellip;]</p>

<p>Glossary of Terms Term Definition Ecommerce Marketing Marketing strategies to promote online stores and drive digital sales. Conversion Rate The percentage of visitors who complete a desired action (e.g., purchase). AOV (Average Order Value) The average dollar amount spent each time a customer places an order. CLV (Customer Lifetime Value) The total revenue a business [&hellip;]</p>

<p>Glossary of Terms Term Definition Email Marketing A digital marketing strategy involving sending emails to engage customers. Lead Magnet A free resource offered in exchange for contact details. Segmentation Dividing email subscribers into targeted groups. CTA (Call to Action) A prompt that encourages the reader to take action (e.g., &#8220;Shop Now&#8221;). Open Rate The percentage [&hellip;]</p>

<p>Glossary of Terms Term Definition Cart Abandonment When a shopper adds items to their online cart but leaves without buying. Dynamic Retargeting Personalized ads showing products a user viewed or added to cart. ROAS (Return on Ad Spend) Revenue earned for every dollar spent on advertising. FOMO Fear of Missing Out, used to create urgency [&hellip;]</p>