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What's New in The World of Ecom?

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Types of Content eCommerce Brands Need in Their Marketing Mix

Glossary Term Definition Content Marketing Creating and distributing valuable content to attract and engage customers. Product Description Written detail that highlights a product’s features, benefits, and value. User-Generated Content (UGC) Customer-created content such as photos, reviews, or testimonials. SEO (Search Engine Optimization) Techniques to improve visibility on search engines. Thought Leadership Content that positions your […]

Andres Ocampo

August 12, 2025

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Ecommerce Email Mistakes: Blossom Ecom Article on How to Stop Sending Bad Emails & Start Making More Money

Glossary Introduction Email marketing isn’t just a side hustle for ecommerce brands—it’s the core of profitable growth. While most companies obsess over CAC, real scale comes from maximizing the value of customers you’ve already paid to acquire. Retention isn’t a buzzword. It’s the foundation of predictable, compounding revenue. In this guide, we’ll break down the […]

Andres Ocampo

August 12, 2025

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Boost Your Bottom Line: The Ultimate Guide to Integrating Website and Email Strategies for Your eCommerce Business

Glossary Term Definition First-Party Data Data collected directly from customer interactions with your brand. Zero-Party Data Information that customers willingly share, such as quiz results or preferences. Dynamic Content Personalized content that adapts based on user behavior or profile. Milestone Campaign Automated emails triggered by key customer events or achievements. Email Flow A series of […]

Andres Ocampo

August 12, 2025

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6 Powerful Ecommerce Loyalty Program Examples (and How to Build Your Own)

Glossary Introduction The ecommerce space is brutal. CAC is surging. Margins are shrinking. Customer attention spans are shorter than ever. Loyalty programs offer one of the most strategic, long-term solutions to these challenges. Done right, they can increase repeat purchases, turn your best customers into advocates, and help you ride out seasonal sales dips. This […]

Andres Ocampo

August 12, 2025

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Loyalty-First Guide to Customer Reactivation Email Campaigns

Glossary Introduction Reactivation emails are an underutilized powerhouse for eCommerce brands. At a time when acquiring new customers is more expensive than ever, brands need to shift focus toward reviving those who already know the product. This guide walks you through the full lifecycle of reactivation campaigns—from segmentation and content strategy to execution and optimization. […]

Andres Ocampo

August 12, 2025

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Using Email Marketing to Supercharge Your Loyalty Program

Glossary Introduction Email marketing is one of the highest-ROI channels when it comes to building customer loyalty. It’s not just about pushing promotions. It’s about creating a long-term relationship by rewarding behaviors that grow your brand. While loyalty platforms create the infrastructure, email keeps the momentum going. It guides members at every step: joining, earning, […]

Andres Ocampo

August 12, 2025

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The Blossom Blogs
Real Strategies. Real Insights. Real Growth.

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Not Sure Where to Start?

The Blossom Blogs Real Strategies. Real Insights. Real Growth.

All Blogs

Not Sure Where to Start?

The Blossom Blogs
Real Strategies. Real Insights. Real Growth.