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What's New in The World of Ecom?

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Back-in-Stock Flow: The Highest-Intent Email Sequence Most Brands Never Build

Back-in-Stock Flow: The Highest-Intent Email Sequence Most Brands Never Build

Back-in-stock subscribers convert at multiples of your general list because they have declared purchase intent for a specific product. Here is the 3-message sequence with SMS coordination, VIP tiering, and demand-planning intelligence that turns a basic notification into a revenue system.
Andres Ocampo
August 19, 2026
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Email & SMS
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Klaviyo Predictive Analytics: How to Use CLV, Churn Risk, and Expected Next Order Date to Drive Retention

Klaviyo Predictive Analytics: How to Use CLV, Churn Risk, and Expected Next Order Date to Drive Retention

Most DTC brands never build segments or flows off Klaviyo's predictive analytics. Here's the exact implementation playbook — segment definitions, flow triggers, and validation steps — for predicted CLV, churn risk, and expected date of next order.
Andres Ocampo
August 17, 2026
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SEO & Content Marketing
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Email Holdout Testing: How to Prove Your Retention Channel Is Actually Incremental

Email Holdout Testing: How to Prove Your Retention Channel Is Actually Incremental

Your ESP attributes revenue to email that would have happened anyway. Here's how to build holdout tests in Klaviyo to measure what your retention program is actually driving — and present the results in a language your CFO trusts.
Andres Ocampo
August 14, 2026
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E-Commerce
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Klaviyo vs Omnisend: Which ESP Is Right for Your DTC Brand in 2026

Klaviyo vs Omnisend: Which ESP Is Right for Your DTC Brand in 2026

We've managed retention programs on both Klaviyo and Omnisend. Here's the revenue data, flow architecture comparison, and decision framework the review sites can't provide.
Andres Ocampo
August 7, 2026
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SEO & Content Marketing
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Dedicated IP vs Shared IP for Ecommerce Email: When to Switch and When It Backfires

Dedicated IP vs Shared IP for Ecommerce Email: When to Switch and When It Backfires

Dedicated IP is a tradeoff, not an upgrade. Here's the ecommerce-specific framework for when to switch, when to stay on shared, and what breaks when brands move too early.
Andres Ocampo
August 5, 2026
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Email & SMS
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Quiz Funnels for Ecommerce: How to Grow Your List and Segment Subscribers Without Discounts

Quiz Funnels for Ecommerce: How to Grow Your List and Segment Subscribers Without Discounts

The tool-agnostic playbook for ecommerce quiz funnels: design questions that earn flow branches, sync answers to Klaviyo profile properties, and convert new subscribers with relevance instead of discounts.
Andres Ocampo
July 31, 2026
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E-Commerce
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